{"product_id":"ruderman-preset-pack-two","title":"ruderman preset pack two.","description":"\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\" data-pm-slice=\"1 3 []\"\u003e\u003cspan\u003eWelcome to ruderman preset pack two! This is my follow up to my first ever preset pack that I released last year and it features twice as many presets as last time!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eThese are looks which I have tweaked and developed over the past 6 months and can be considered an upgrade to the original preset pack, with additional extra looks for more radical situations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eFor this pack I wanted to emphasise maximum compatibility amongst camera brands, as the first pack was heavily tailored towards Fuji’s colours. To do this I have gone through the archives and applied these presets to a variety of different camera brands to see how they respond and ensure they all work great. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eI have tested these presets with Lumix, Leica, Canon, Sony and of course Fujifilm to make sure they all deliver exceptional results and help you to get your images looking the absolute best that they can be!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eThat said, as a reminder, presets are never going to be a “one click and its done” type deal, you should always tweak your white balance and curves to match the scene itself, use these as a great starting off point instead!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eYou will get these 7 great presets:\u003c\/span\u003e\u003c\/p\u003e\n\u003col data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eEFFORTLESS\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Simple, elegant and effortless, the preset for when you don’t know what to apply, grain like 200 ISO film, this is an updated and more refined version of my EVERYDAY 400 preset that has been designed for maximum compatibility amongst different camera brands rather then just being specifically tailored towards Fuji.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eEFFORTLESS LITE:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e When EFFORTLESS is a bit too much and you want to tone it down, reach for this handy preset.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eNIGHTWALKER:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Blade runner, cyberpunk - grime and grunge, Nightwalker is the preset designed to be used at night, giving you a punchy, contrasty look that makes the AM hours look extra special. Can also be used during the day to give you a more cold, bleaker look which is great for when you are shooting in a cityscape.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eNOSTALGIA:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e We all love film, and emulating it to give photos a nostalgic appearance, but with the NOSTALGIA preset you get strong purple shadows and strong grain, giving you a expired film look that looks great for moody portraits, especially with flash!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eTROPICAL:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e You know these hot summer days? Direct overhead sun? Lush greens, bright blues and overall vibrant and lush colours, TROPICAL is the look to use when you want to really emphasise that sun soaked paradise you are capturing!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eTIMELESS:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Timeless is a less intense black and white look that’s perfect when you want a beautiful and classic black and white look that emphasises portraits, but also works great for landscapes if you want to get your Ansel Adam’s on. Less Intense then MONOCHROM from preset pack one.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003ePlus a \u003cstrong\u003eBONUS \u003c\/strong\u003epreset!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eEFFORTLESS DIFFUSED: \u003c\/strong\u003eMidday sun got you down?\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eEFFORTLESS DIFFUSED looks like EFFORTLESS with a diffusion filter, similar to Glimmerglass 1 attached.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003ePerfect for harsh midday sun!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eIMPORTANT NOTES:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eWhile this preset pack has been designed to be more widely compatible with different cameras, you may still have to tweak the white balance and tint to suit your preferred look, no preset will be a one-click-and-its-done situation!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis preset pack is non-refundable due to it being a digital product.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis pack is \u003cstrong\u003eONLY\u003c\/strong\u003e compatible with Lightroom CC and Lightroom Classic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"matthew ruderman photography","offers":[{"title":"Default Title","offer_id":45269878767695,"sku":null,"price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7107\/6175\/files\/ruderman_preset_pack_two_thumbnail.jpg?v=1779348550","url":"https:\/\/rudermanphoto.store\/products\/ruderman-preset-pack-two","provider":"matthew ruderman photography","version":"1.0","type":"link"}