{"product_id":"effortless-v2","title":"effortless v2 (NEW)","description":"\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\" id=\"docs-internal-guid-9b520ad9-7fff-fb9a-b078-8a0e8b3e557e\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eEffortless V2, a refined evolution of my most-used preset.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eWhere the original was clean and bold, V2 goes softer, more diffused, with a gentle sparkle in the highlights that closely emulates a Glimmerglass filter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eThe kind of glow that makes every shot look like it was taken in perfect light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eFlash or natural light, portraits or street, this one works everywhere. That's why it's always the first preset I reach for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eWant to try it before committing to the full bundle? This is the one to start with.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eYou'll receive 1 Preset to be used in Lightroom Classic and CC, as well as an instruction guide on how to get the best results with Effortless V2.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eIMPORTANT NOTES:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eWhile this preset pack has been designed to be more widely compatible with different cameras, you may still have to tweak the white balance and tint to suit your preferred look, no preset will be a one-click-and-its-done situation!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis preset pack is non-refundable due to it being a digital product.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis pack is \u003cstrong\u003eONLY\u003c\/strong\u003e compatible with Lightroom CC and Lightroom Classic!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"matthew ruderman photography","offers":[{"title":"Default Title","offer_id":45470954061903,"sku":null,"price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7107\/6175\/files\/effortlessv2copy.jpg?v=1780640372","url":"https:\/\/rudermanphoto.store\/products\/effortless-v2","provider":"matthew ruderman photography","version":"1.0","type":"link"}