{"product_id":"digital-product","title":"ruderman preset pack bundle (one + two)","description":"\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\" data-pm-slice=\"1 3 []\"\u003e\u003cem\u003eBoth\u003c\/em\u003e of my preset packs, 12 presets total!\u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eIn this bundle you will receive 3 Presets from pack one:\u003c\/p\u003e\n\u003col data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eEVERYDAY 400: \u003c\/strong\u003eThe Go-To. The Everyday. This preset is my general use look for most applications, add a bit of warmth or cool it down depending on the environment and enjoy colours that are reminiscent of Kodak Ultramax 400 mixed with a hint of Portra 400 too. I’ve spent the past 4 years tweaking and perfecting this preset and I’m really happy with how it looks!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eNIGHTLIFE 800: \u003c\/strong\u003eThe Classic Ruderman Nightclub look. I’ve had many people ask how to get their club photos looking as good as mine, and this is the secret sauce. Nightlife 800 is a versatile preset best used in dark situations, use it with flash or low light, it gives a beautifully moody look to photos!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eMONOCHROM: \u003c\/strong\u003eBlack and white baby! This preset is a culmination of many different attempts at producing a beautiful, versatile black and white preset which can be used in any situation, just adjust exposure and you get stunning fairly high contrast black and white which retains detail and highlights yet still being punchy and contrasty!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eAs well as 6 presets from pack two:\u003c\/p\u003e\n\u003col data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eEFFORTLESS\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Simple, elegant and effortless, the preset for when you don’t know what to apply, grain like 200 ISO film, this is an updated and more refined version of my EVERYDAY 400 preset that has been designed for maximum compatibility amongst different camera brands rather then just being specifically tailored towards Fuji.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eEFFORTLESS LITE:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e When EFFORTLESS is a bit too much and you want to tone it down, reach for this handy preset.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eNIGHTWALKER:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Blade runner, cyberpunk - grime and grunge, Nightwalker is the preset designed to be used at night, giving you a punchy, contrasty look that makes the AM hours look extra special. Can also be used during the day to give you a more cold, bleaker look which is great for when you are shooting in a cityscape.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eNOSTALGIA:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e We all love film, and emulating it to give photos a nostalgic appearance, but with the NOSTALGIA preset you get strong purple shadows and strong grain, giving you a expired film look that looks great for moody portraits, especially with flash!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eTROPICAL:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e You know these hot summer days? Direct overhead sun? Lush greens, bright blues and overall vibrant and lush colours, TROPICAL is the look to use when you want to really emphasise that sun soaked paradise you are capturing!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eTIMELESS:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Timeless is a less intense black and white look that’s perfect when you want a beautiful and classic black and white look that emphasises portraits, but also works great for landscapes if you want to get your Ansel Adam’s on. Less Intense then MONOCHROM from preset pack one.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003ePlus \u003cstrong\u003e2 BONUS \u003c\/strong\u003epresets!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eEFFORTLESS DIFFUSED: \u003c\/strong\u003eMidday sun got you down?\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eEFFORTLESS DIFFUSED looks like EFFORTLESS with a diffusion filter, similar to Glimmerglass 1 attached.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003ePerfect for harsh midday sun!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eEFFORTLESS V2\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eMy current go-to preset, Effortless V2 is a tweaked version of the original Effortless and is what most of my photos are edited with.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eOnly included in this bundle pack!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003ebut wait, \u003cem\u003eTHERE’S MORE!\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eNow includes every single one of the presets converted to .cube format to be used on Lumix cameras with Real-Time LUT functionality!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis is only available if you buy both packs together in this bundle, so if you want to save yourself the trouble of converting the presets yourself this is the way to go!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eIMPORTANT NOTES:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eWhile this preset pack has been designed to be more widely compatible with different cameras, you may still have to tweak the white balance and tint to suit your preferred look, no preset will be a one-click-and-its-done situation!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis preset pack is non-refundable due to it being a digital product.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis pack is \u003cstrong\u003eONLY\u003c\/strong\u003e compatible with Lightroom CC and Lightroom Classic!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"matthew ruderman photography","offers":[{"title":"Default Title","offer_id":45268311769167,"sku":null,"price":44.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7107\/6175\/files\/rudermanpresetpackbundlecover.jpg?v=1779265639","url":"https:\/\/rudermanphoto.store\/products\/digital-product","provider":"matthew ruderman photography","version":"1.0","type":"link"}