{"title":"Lightroom Presets","description":"\u003cdiv class=\"[content-visibility:auto] [contain-intrinsic-size:auto_400px] pb-8 -mb-8 print:[content-visibility:visible]\"\u003e\n\u003cdiv data-test-render-count=\"2\"\u003e\n\u003cdiv class=\"contents\"\u003e\n\u003cdiv class=\"mb-1 mt-6 group\"\u003e\n\u003cdiv class=\"flex flex-col items-end gap-1\"\u003e\n\u003cdiv data-user-message-bubble=\"true\" class=\"group relative inline-flex gap-2 bg-bg-300 rounded-xl pl-2.5 py-2.5 break-words text-text-100 transition-all max-w-[75ch] flex-col !px-4 max-w-[85%]\" style=\"opacity: 1; transform: none;\"\u003e\n\u003cdiv class=\"flex flex-row gap-2 relative\"\u003e\n\u003cdiv class=\"flex-1\"\u003e\n\u003cdiv data-testid=\"user-message\" class=\"font-large !font-user-message grid grid-cols-1 gap-2 py-0.5 relative [\u0026amp;_ul]:!space-y-0 [\u0026amp;_ol]:!space-y-0 [\u0026amp;_ul]:pl-8 [\u0026amp;_ol]:pl-8\" style=\"max-height: none; overflow: hidden; position: relative;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv data-test-render-count=\"1\"\u003e\n\u003cdiv class=\"group\" style=\"height: auto; opacity: 1; transform: none;\"\u003e\n\u003cdiv class=\"contents\"\u003e\n\u003cdiv data-is-streaming=\"false\" class=\"group relative relative pb-3\" style=\"opacity: 1; transform: none;\"\u003e\n\u003cdiv class=\"font-claude-response relative leading-[1.65rem] [\u0026amp;_pre\u0026gt;div]:bg-bg-000\/50 [\u0026amp;_pre\u0026gt;div]:border-0.5 [\u0026amp;_pre\u0026gt;div]:border-border-400 [\u0026amp;_.ignore-pre-bg\u0026gt;div]:bg-transparent [\u0026amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [\u0026amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [\u0026amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [\u0026amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3 standard-markdown\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eEdit less. Shoot more.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThese presets are built from real shoots — travel, portraits, street, and everything in between.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eI use these exact presets on my own work, from beaches in Thailand to the streets of Japan. Whether you're after moody and cinematic, bright and airy, or warm film tones, there's a starting point here for every style.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOne click gets you 80% of the way there. The rest is yours.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCompatible with Lightroom Classic, Lightroom CC, and mobile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"digital-product","title":"ruderman preset pack bundle (one + two)","description":"\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\" data-pm-slice=\"1 3 []\"\u003e\u003cem\u003eBoth\u003c\/em\u003e of my preset packs, 12 presets total!\u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eIn this bundle you will receive 3 Presets from pack one:\u003c\/p\u003e\n\u003col data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eEVERYDAY 400: \u003c\/strong\u003eThe Go-To. The Everyday. This preset is my general use look for most applications, add a bit of warmth or cool it down depending on the environment and enjoy colours that are reminiscent of Kodak Ultramax 400 mixed with a hint of Portra 400 too. I’ve spent the past 4 years tweaking and perfecting this preset and I’m really happy with how it looks!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eNIGHTLIFE 800: \u003c\/strong\u003eThe Classic Ruderman Nightclub look. I’ve had many people ask how to get their club photos looking as good as mine, and this is the secret sauce. Nightlife 800 is a versatile preset best used in dark situations, use it with flash or low light, it gives a beautifully moody look to photos!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eMONOCHROM: \u003c\/strong\u003eBlack and white baby! This preset is a culmination of many different attempts at producing a beautiful, versatile black and white preset which can be used in any situation, just adjust exposure and you get stunning fairly high contrast black and white which retains detail and highlights yet still being punchy and contrasty!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eAs well as 6 presets from pack two:\u003c\/p\u003e\n\u003col data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eEFFORTLESS\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Simple, elegant and effortless, the preset for when you don’t know what to apply, grain like 200 ISO film, this is an updated and more refined version of my EVERYDAY 400 preset that has been designed for maximum compatibility amongst different camera brands rather then just being specifically tailored towards Fuji.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eEFFORTLESS LITE:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e When EFFORTLESS is a bit too much and you want to tone it down, reach for this handy preset.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eNIGHTWALKER:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Blade runner, cyberpunk - grime and grunge, Nightwalker is the preset designed to be used at night, giving you a punchy, contrasty look that makes the AM hours look extra special. Can also be used during the day to give you a more cold, bleaker look which is great for when you are shooting in a cityscape.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eNOSTALGIA:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e We all love film, and emulating it to give photos a nostalgic appearance, but with the NOSTALGIA preset you get strong purple shadows and strong grain, giving you a expired film look that looks great for moody portraits, especially with flash!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eTROPICAL:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e You know these hot summer days? Direct overhead sun? Lush greens, bright blues and overall vibrant and lush colours, TROPICAL is the look to use when you want to really emphasise that sun soaked paradise you are capturing!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eTIMELESS:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Timeless is a less intense black and white look that’s perfect when you want a beautiful and classic black and white look that emphasises portraits, but also works great for landscapes if you want to get your Ansel Adam’s on. Less Intense then MONOCHROM from preset pack one.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003ePlus \u003cstrong\u003e2 BONUS \u003c\/strong\u003epresets!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eEFFORTLESS DIFFUSED: \u003c\/strong\u003eMidday sun got you down?\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eEFFORTLESS DIFFUSED looks like EFFORTLESS with a diffusion filter, similar to Glimmerglass 1 attached.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003ePerfect for harsh midday sun!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eEFFORTLESS V2\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eMy current go-to preset, Effortless V2 is a tweaked version of the original Effortless and is what most of my photos are edited with.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eOnly included in this bundle pack!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003ebut wait, \u003cem\u003eTHERE’S MORE!\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eNow includes every single one of the presets converted to .cube format to be used on Lumix cameras with Real-Time LUT functionality!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis is only available if you buy both packs together in this bundle, so if you want to save yourself the trouble of converting the presets yourself this is the way to go!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eIMPORTANT NOTES:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eWhile this preset pack has been designed to be more widely compatible with different cameras, you may still have to tweak the white balance and tint to suit your preferred look, no preset will be a one-click-and-its-done situation!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis preset pack is non-refundable due to it being a digital product.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis pack is \u003cstrong\u003eONLY\u003c\/strong\u003e compatible with Lightroom CC and Lightroom Classic!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"matthew ruderman photography","offers":[{"title":"Default Title","offer_id":45268311769167,"sku":null,"price":44.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7107\/6175\/files\/rudermanpresetpackbundlecover.jpg?v=1779265639"},{"product_id":"ruderman-preset-pack-two","title":"ruderman preset pack two.","description":"\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\" data-pm-slice=\"1 3 []\"\u003e\u003cspan\u003eWelcome to ruderman preset pack two! This is my follow up to my first ever preset pack that I released last year and it features twice as many presets as last time!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eThese are looks which I have tweaked and developed over the past 6 months and can be considered an upgrade to the original preset pack, with additional extra looks for more radical situations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eFor this pack I wanted to emphasise maximum compatibility amongst camera brands, as the first pack was heavily tailored towards Fuji’s colours. To do this I have gone through the archives and applied these presets to a variety of different camera brands to see how they respond and ensure they all work great. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eI have tested these presets with Lumix, Leica, Canon, Sony and of course Fujifilm to make sure they all deliver exceptional results and help you to get your images looking the absolute best that they can be!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eThat said, as a reminder, presets are never going to be a “one click and its done” type deal, you should always tweak your white balance and curves to match the scene itself, use these as a great starting off point instead!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cspan\u003eYou will get these 7 great presets:\u003c\/span\u003e\u003c\/p\u003e\n\u003col data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eEFFORTLESS\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Simple, elegant and effortless, the preset for when you don’t know what to apply, grain like 200 ISO film, this is an updated and more refined version of my EVERYDAY 400 preset that has been designed for maximum compatibility amongst different camera brands rather then just being specifically tailored towards Fuji.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eEFFORTLESS LITE:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e When EFFORTLESS is a bit too much and you want to tone it down, reach for this handy preset.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eNIGHTWALKER:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Blade runner, cyberpunk - grime and grunge, Nightwalker is the preset designed to be used at night, giving you a punchy, contrasty look that makes the AM hours look extra special. Can also be used during the day to give you a more cold, bleaker look which is great for when you are shooting in a cityscape.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eNOSTALGIA:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e We all love film, and emulating it to give photos a nostalgic appearance, but with the NOSTALGIA preset you get strong purple shadows and strong grain, giving you a expired film look that looks great for moody portraits, especially with flash!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eTROPICAL:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e You know these hot summer days? Direct overhead sun? Lush greens, bright blues and overall vibrant and lush colours, TROPICAL is the look to use when you want to really emphasise that sun soaked paradise you are capturing!\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eTIMELESS:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Timeless is a less intense black and white look that’s perfect when you want a beautiful and classic black and white look that emphasises portraits, but also works great for landscapes if you want to get your Ansel Adam’s on. Less Intense then MONOCHROM from preset pack one.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003ePlus a \u003cstrong\u003eBONUS \u003c\/strong\u003epreset!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eEFFORTLESS DIFFUSED: \u003c\/strong\u003eMidday sun got you down?\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eEFFORTLESS DIFFUSED looks like EFFORTLESS with a diffusion filter, similar to Glimmerglass 1 attached.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"text-align: center; ; white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003ePerfect for harsh midday sun!\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eIMPORTANT NOTES:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eWhile this preset pack has been designed to be more widely compatible with different cameras, you may still have to tweak the white balance and tint to suit your preferred look, no preset will be a one-click-and-its-done situation!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis preset pack is non-refundable due to it being a digital product.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis pack is \u003cstrong\u003eONLY\u003c\/strong\u003e compatible with Lightroom CC and Lightroom Classic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"matthew ruderman photography","offers":[{"title":"Default Title","offer_id":45269878767695,"sku":null,"price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7107\/6175\/files\/ruderman_preset_pack_two_thumbnail.jpg?v=1779348550"},{"product_id":"ruderman-preset-pack-one","title":"ruderman preset pack one.","description":"\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\" data-pm-slice=\"1 3 []\"\u003eIn this pack I’m including three presets that I have developed and tweaked over the years and I am finally happy with releasing to the world.\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eAll the digital photos in my YouTube videos have been edited with these presets!\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eYou’ll receive the following presets:\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eEVERYDAY 400\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThe Go-To. The Everyday. This preset is my general use look for most applications, add a bit of warmth or cool it down depending on the environment and enjoy colours that are reminiscent of Kodak Ultramax 400 mixed with a hint of Portra 400 too. I’ve spent the past 4 years tweaking and perfecting this preset and I’m really happy with how it looks!\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eNIGHTLIFE 800\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThe Classic Ruderman Nightclub look. I’ve had many people ask how to get their club photos looking as good as mine, and this is the secret sauce. Nightlife 800 is a versatile preset best used in dark situations, use it with flash or low light, it gives a beautifully moody look to photos!\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eMONOCHROM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eBlack and white baby! This preset is a culmination of many different attempts at producing a beautiful, versatile black and white preset which can be used in any situation, just adjust exposure and you get stunning fairly high contrast black and white which retains detail and highlights yet still being punchy and contrasty!\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eAs well as a PDF explaining how to get the best out of these presets!\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003eImportant Notes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThese presets are designed to work best with Fujifilm DNG raw files (although they will look great with any camera with a few minor tweaks! - I have tried it with Leica DNG files and the presets work awesome on there too!) and can only be used in Lightroom Classic or Lightroom CC, \u003cstrong\u003eNOT\u003c\/strong\u003e Capture One.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eFor best results I recommend setting your White Balance to 5200K with Reds set to 1 and Blues set to -6, (IN CAMERA) if you can’t change your individual colours you will have to adjust white balance according to each photo (something I do anyway, presets are not a final look and should always be tweaked to get the image looking perfect, this is just a great starting point!)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eYou will most likely need to adjust your exposure up or down and also tweak white balance when applying these presets!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis preset pack is non-refundable due to it being a digital product.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"matthew ruderman photography","offers":[{"title":"Default Title","offer_id":45269980348495,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7107\/6175\/files\/rudermanpresetpack1cover.jpg?v=1779276531"},{"product_id":"effortless-v2","title":"effortless v2 (NEW)","description":"\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\" id=\"docs-internal-guid-9b520ad9-7fff-fb9a-b078-8a0e8b3e557e\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eEffortless V2, a refined evolution of my most-used preset.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eWhere the original was clean and bold, V2 goes softer, more diffused, with a gentle sparkle in the highlights that closely emulates a Glimmerglass filter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eThe kind of glow that makes every shot look like it was taken in perfect light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eFlash or natural light, portraits or street, this one works everywhere. That's why it's always the first preset I reach for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eWant to try it before committing to the full bundle? This is the one to start with.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eYou'll receive 1 Preset to be used in Lightroom Classic and CC, as well as an instruction guide on how to get the best results with Effortless V2.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003e\u003cstrong\u003e\u003cspan\u003eIMPORTANT NOTES:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eWhile this preset pack has been designed to be more widely compatible with different cameras, you may still have to tweak the white balance and tint to suit your preferred look, no preset will be a one-click-and-its-done situation!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"sqsrte-small\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis preset pack is non-refundable due to it being a digital product.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\" data-rte-preserve-empty=\"true\"\u003eThis pack is \u003cstrong\u003eONLY\u003c\/strong\u003e compatible with Lightroom CC and Lightroom Classic!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"matthew ruderman photography","offers":[{"title":"Default Title","offer_id":45470954061903,"sku":null,"price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7107\/6175\/files\/effortlessv2copy.jpg?v=1780640372"}],"url":"https:\/\/rudermanphoto.store\/collections\/lightroom-presets.oembed","provider":"matthew ruderman photography","version":"1.0","type":"link"}